Where To Start

So we decided to start a label. My business partner is Mario Mendoza (mmendoza) and I am Sundy Macalinao (smac); we make up Fried Roots. We are producers, artists and entrepreneurs. We spent countless hours researching, learning and making mistakes to make this information available to everybody.

Why? In order for more people to express [...]

The Story, The Struggle, The Label

Oh Yeah! That’s Right! Music. It’s all about the music. We are music makers, producers who enjoy the life music brings into the world. Listen and watch Fried Roots move.