Marketing

Fried Roots: New Day, New Marketing

Working as a business partner for a small indie label, marketing always seems to be the topic of discussion.  The variety of ways that a record label or artist can promote is essential to their survival.  

Fried Roots is currently working on the angle of being a digital label providing digital content to all outlets.  Our music is currently available for licensing, or purchasing through iTunes.  The foundation of our operation lies on the custom creation of hard hitting instrumentals and songs produced by Shifty J and Lost Thought.  

Our first step is to create a social networking system that will allow a variety of fans from all over the globe to find us.  As the web transitions from Web 2.0 to Web 2.5, our marketing is always being tested with keeping up with the hot trends.  If we can push albums and sell more units through a variety of networks, our exposure can become viral.  The key is keeping a consistent effort and letting your fans and visitors understand your company.

We will soon be adding some tips and new music coming out of the Fried Roots Lab.  The key to our success is you.  Let us know what you think and how an indie music label can spark new effective marketing tips with ease.