Marketing

Why Use A Blog?

Using a blog is a great marketing tool to help promote your label and artists. Our society is more intertwined with technology than ever before, so it makes a lot of sense to market through the internet. With people spending more time logged in to the world wide web, you’ll need to build up a web presence.

Blogs allow a label to quickly build web visibility with a platform that allows critical feedback from visitors and a direct pipeline of information through RSS (Really Simple Syndication) feeds. Blogs allow important feedback through comments to posted articles, giving visitors a level of interaction with your label website. RSS feeds allow subscribers to automatically receive updated content from your website in the form of a summary or the full text when it is made available.

Wordpress 2.5, a popular open-source blog program and what this site is built on, is easy to use with some basic HTML knowledge and a lot of patience. Downloading and using plug-ins increase the ease of use and capabilities of Wordpress 2.5, the process is not too complicated, but you’ll be spending some time configuring and optimizing.

For those not wanting to spend too much time figuring it all out, you can also open an account on one of many blogging community sites like blogger.com or blogspot.com. Check out a couple of blogs that we run here at Fried Roots to get an idea of what it’s all about; friedroots.com/blog, hiphopdistribution.com/blog and worldsportsdaily.com/blog.

Why use a blog? Why Not! Millions and millions of people have access to the internet worldwide and people need somewhere to “surf” to on web. People want to feel close to the artists who make the music that is a part of their lives. Blogs allow fans and artists alike to share experiences and network with each other. It’s a means of delivering information about who you are and what you’re all about to people - worldwide.

© 2008 friedroots.com.