So we decided to start a label. My business partner is Mario Mendoza (mmendoza) and I am Sundy Macalinao (smac); we make up Fried Roots. We are producers, artists and entrepreneurs. We spent countless hours researching, learning and making mistakes to make this information available to everybody.

Why? In order for more people to express themselves and to get that music out there. We now live in the digital age and we recognize that the music industry is an ever changing terrain. Physical CD sales are on the decline, digital music downloads are on the rise and there are more new artists now than ever.

We are navigating this maze of options and will discuss our choices
through the blog. Stay tuned!